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Interdependent privacy (IDP) violations occur when users share personal information about others without permission, resulting in potential embarrassment, reputation loss, or harassment. There are several strategies that can be applied to protect IDP, but little is known regarding how social media users perceive IDP threats or how they prefer to respond to them. We utilized a mixed-method approach with a replication study to examine user beliefs about various government-, platform-, and user-level strategies for managing IDP violations. Participants reported that IDP represented a 'serious' online threat, and identified themselves as primarily responsible for responding to violations. IDP strategies that felt more familiar and provided greater perceived control over violations (e.g., flagging, blocking, unfriending) were rated as more effective than platform or government driven interventions. Furthermore, we found users were more willing to share on social media if they perceived their interactions as protected. Findings are discussed in relation to control paradox theory. 

Although a great deal of research has examined interventions to help users protect their own information online, less work has examined methods for reducing interdependent privacy (IDP) violations on social media (i.e., sharing of other people's information). This study tested the effectiveness of concept-based (i.e., general information), fact-based (i.e., statistics), and narrative-based (i.e., stories) educational videos in altering IDP-relevant attitudes and multimedia sharing behaviors. Our study revealed concept and fact videos reduced sharing of social media content that portrayed people negatively. The narrative intervention backfired and increased sharing among participants who did not believe IDP violations to be especially serious; however, the narrative intervention decreased sharing for participants who rated IDP violations as more serious. Notably, our study found participants preferred narrative-based interventions with real world examples, despite other strategies more effectively reducing sharing. Implications for narrative transportation theory and advancing bottom-up (i.e., user-centered) psychosocial interventions are discussed.